Current state of hearing AIDS

According to EuroTrak data, in 2018, the penetration rate of hearing aid products in most European countries exceeded 20%, with the UK and France exceeding 40%, and Japan's hearing aid product penetration rate also reached 14.4%. In these more developed areas, the use of hearing aids has become relatively common, and society pays more attention to the hearing problems of the elderly.

However, in China, about 120 million elderly people suffer from hearing loss or impaired hearing. Presbycusis in the elderly is mainly divided into two types: vascular presbycusis and neural presbycusis, both of which can be intervened and treated through early screening. Despite this, the intervention rate for hearing loss in the elderly in China is less than 6%. Among those over 65 years old, 63 million people need hearing aid intervention, but only 4.1 million actually wear hearing aids.

The top five foreign hearing aid industry groups account for 90% of the global hearing aid market share and have a high technological barrier. At the same time, foreign consumers have a higher acceptance of hearing aids, which may be related to the popularization of their hearing protection awareness and the advancement of hearing aid technology.

At present, China's hearing aid market has a huge development space. In recent years, the domestic hearing aid market has made significant breakthroughs in both price and technology. The price range of domestic hearing aid brands is mostly between 2000-5000 yuan, only one-third of foreign brands, and there are even low-priced hearing aids at the level of 100 yuan on the market. Although price is not the only factor determining the market penetration rate of hearing aids, low-priced products help to quickly open up the market. Good and practical products are the key factors for consumers to make choices. In terms of technology, domestic hearing aid products have achieved breakthroughs in chip self-research and algorithm self-research. Therefore, improving the product experience is an effective way to further develop the elderly hearing aid market.

With the development of technology, the intelligence of hearing aids will bring more convenience to the elderly users and become an important access point for smart life. The elderly hearing aid market is undergoing a transformation driven by technological innovation. With the upgrade of services and configurations, and the reduction of costs, the cost-effectiveness of these hearing aids has been significantly improved. Especially the realization of remote fitting services, not only has scaled up sales, but also greatly simplified the traditional hearing aid fitting process. Now, users can easily conduct hearing self-test and receive remote tuning at home through smartphone apps.

Companies such as iFLYTEK have integrated cutting-edge technologies such as artificial intelligence (AI) and big data analysis to launch products with obvious differentiation. These products not only meet the needs of the elderly for invisibility, lightness, and easy operation, but also enhance the user experience through intelligent technology.

At the same time, some companies are at the forefront of the industry, exploring the application of deep learning network technology. They are committed to integrating deep neural network (DNN) machine learning technology into hearing aids, aiming to significantly improve speech understanding ability in noisy environments. The application of this technology heralds that hearing aids will be able to more accurately identify and process sounds, providing users with clearer and more natural auditory experiences.

As one of the first hearing aid companies in China, VOHOM has been developing and producing considerate hearing aids suitable for consumers. With the continuous upgrading of technology, VOHOM's hearing aids are more cost-effective and a reassuring choice for consumers.

In general, the elderly hearing aid market is continuously innovating in technology and optimizing services to provide the elderly with more efficient and convenient hearing assistance solutions.